About us
We are Shuffle.
A modern international artist development agency - built by musicians, run by marketers, powered by AI.
Our story
Built by people who've been on both sides.
Shuffle was founded in 2018 by Shahar Caspi and Guy Tal - musicians and digital professionals with experience at advertising agencies across Israel and internationally.
They built Shuffle because they saw the same problem everywhere: talented artists spending money on campaigns that produced streams, not fans. Impressions, not audiences. Numbers, not careers.
So they built a different kind of agency. One that starts with data, works across every relevant platform, and thinks about the full career - not just the next single.
Today, Shuffle has worked with over 2,000 artists worldwide. Shahar and Guy lecture at leading music and sound colleges in Israel, consult for international labels, and continue to build AI-powered tools that give independent artists access to the same infrastructure that major labels have.
By the numbers
Proof, not promises.
2,000+
artists worked with worldwide
2018
founded - 7+ years of music marketing data
5
platforms managed per campaign
Global
trusted by international labels & indie artists
Faculty
founders lecture at leading music colleges
The team
The team behind Shuffle.
Shahar Caspi
Co-Founder
Musician and digital marketing professional with deep experience in performance marketing and ad operations across global agencies. Responsible for Shuffle's campaign architecture and platform strategy.
Guy Tal
Co-Founder
Musician, digital strategist, and product builder. Leads Shuffle's client strategy, AI product development, and growth consulting. Focused on building tools that give artists data-backed clarity at every stage of their career.
Our mission
To give every serious artist - independent or signed - access to the marketing infrastructure, data systems, and strategic guidance that used to be reserved for major label acts.
Let's build your audience the right way.
Book a call with the Shuffle team and we'll find the right tier for where you are right now.