Ava Max

The Challenge

With "Sweet But Psycho" showing early promise, 929 Management needed to know exactly where to invest — which territories, which platforms, and which audiences had the highest potential for viral lift. Spreading budget evenly across all markets would have diluted impact.

How Shuffle was used

Shuffle's AI Copilot analyzed streaming behavior, social engagement, and playlist traction across dozens of territories. It surfaced a clear hierarchy of markets where the song had the strongest organic momentum and the lowest cost-per-engaged-fan. The platform then generated specific, actionable campaign recommendations — which cities to target, what creative angles resonated locally, and how to sequence the rollout.

The Result

929 Management executed a precision digital marketing campaign built entirely on Shuffle's territory intelligence. The song spread market by market in exactly the sequence the data predicted, eventually achieving global viral status.

"We stopped guessing which markets to push and started executing with precision. The difference was night and day."