Shuffle · Case Study
Noga Erez
Atlantic Records
Multi-Platform GrowthStreaming growth & Instagram strategy aligned to power a successful USA tour
The Challenge
Atlantic Records needed to build Noga Erez's US presence ahead of her American tour. The challenge was converting streaming listeners into real, geo-located fans who would actually show up to venues — and doing it across both Spotify and Instagram simultaneously.
How Shuffle was used
Shuffle's Executive Portal tracked listener growth and geographic concentration across Spotify for tracks including "Dumb" and "Vandalist." The AI Copilot identified cities with the strongest fan density and recommended targeted Instagram Reels campaigns to amplify visibility in those specific markets. The platform's touring readiness analysis confirmed which cities had sufficient fan traction to support ticket sales.
The Result
The coordinated Spotify and Instagram strategy built real audience density in key US cities before the tour was announced. Listener heatmaps from the platform directly informed venue selection and booking decisions, ensuring Noga played rooms she could fill.
"Shuffle didn't just help us grow streams — it showed us exactly where our fans were so we could go meet them."
More case studies
